2027杭州美博会-首届CIBE杭州国际美博会

2027年CIBE杭州国际美博会，将于**6月19日—21日**在**杭州大会展中心**（萧山区临空经济示范区）盛大启幕。作为CIBE深耕美业37载、布局长三角版图的核心战略大展，本届展会紧扣杭州“电商之都”产业基因，以 **“新电商·新国潮·新增量·新内容”** 为主题，致力于填补华东地区年中大型综合美业展会的空白，打造一场线下深度招商与线上高效带货融合的一体化商贸盛会。

本届展会选址于新一代智慧会展综合体——杭州大会展中心，**地铁1号线直达、毗邻萧山国际机场**，物流通达、交通便捷。展馆采用超大无柱空间设计，充分适配品牌特装展陈、新品沉浸式体验及一对一沙龙洽谈等多元场景需求。

展会规划总展览面积达3.5万平方米**，设立四大主题展馆，汇聚**1000余家**参展企业，完整贯通美业全产业链资源。展品矩阵覆盖八大黄金赛道：日化护肤、彩妆香氛、院线轻医美、养发美甲、功效性原料、OEM/ODM代工、创意包材，以及直播与跨境新零售。源头工厂、新锐国货、连锁院线、跨境品牌同台亮相，一站式实现渠道对接与供应链深度合作。

依托CIBE强大的买家数据库，组委会已启动**定向邀约5万+观众**，客群覆盖区域代理商、连锁美容院、美妆集合店、直播达人、跨境买手及私域团购平台等多元渠道。到场观众中，**超七成为企业决策层**，携明确采购意向与代理拓店需求，兼顾线下实体渠道深耕与线上数字流量运营，辐射沪苏浙皖数万终端门店，并联动东南亚等海外外销资源，商贸价值突出。

展会同期将举办**50余场**高规格行业配套活动，涵盖美妆趋势峰会、红人探展直播、跨境出海、一对一供需配对会及品牌新品秀等，为参展企业提供趋势研判、对接、全媒体曝光等多重增值赋能。6月正值年中选品的战略窗口期，是品牌布局华东、抢占下半年市场增量的黄金时机。

目前，本届杭州CIBE**核心展位限量开售**，早鸟参展可享优先选位、专属采购团邀约、线上流量扶持等重磅权益。诚邀广大美业同仁齐聚杭州，共赴数字美妆盛宴，携手开拓长三角万亿级美业市场的全新增长极！

English Version

2027 CIBE Hangzhou International Beauty Expo Lands in June, Making a Strong Debut with "New E-Commerce · New Guochao · New Growth · New Content"**

The 2027 CIBE Hangzhou International Beauty Expo will be held from **June 19 to 21** at the **Hangzhou Grand Convention and Exhibition Center** (Lingkong Economic Demonstration Zone, Xiaoshan District). As a core strategic exhibition in CIBE's 37-year commitment to the beauty industry and its expansion into the Yangtze River Delta, this event capitalizes on Hangzhou's status as China's "E-Commerce Capital." Under the theme **"New E-Commerce · New Guochao · New Growth · New Content,"** it aims to fill the gap for large-scale mid-year comprehensive beauty exhibitions in East China, creating an integrated trade platform that combines offline business development with online sales acceleration.

The expo will be held at the new-generation smart convention complex—Hangzhou Grand Convention and Exhibition Center, **directly accessible via Metro Line 1 and adjacent to Xiaoshan International Airport**, offering exceptional logistics and transportation convenience. Its spacious, column-free halls are ideally suited for branded custom booths, immersive new product experiences, and intimate salon-style negotiations.

Spanning 35,000 square meters** of exhibition space across four themed halls, the expo will gather **over 1,000** participating companies, comprehensively covering the entire beauty industry supply chain. The exhibits span eight key sectors: daily skincare, color cosmetics and fragrances, professional skincare and light medical aesthetics, hair and nail care, functional raw materials, OEM/ODM manufacturing, innovative packaging, and live-streaming/cross-border new retail. From source manufacturers and emerging domestic brands to established beauty chains and international players, all will showcase their offerings side by side, enabling one-stop channel development and supply chain partnerships.

Leveraging CIBE's powerful buyer database, the organizing committee has initiated **targeted invitations to over 50,000 professional visitors**, precisely covering regional distributors, chain beauty salons, cosmetics specialty stores, live-streaming influencers, cross-border buyers, and private-domain group-buying platforms. **More than 70% of attendees are corporate decision-makers** with clear procurement needs and franchise expansion plans. The event serves both offline physical channels and online digital traffic, reaching tens of thousands of retail outlets across Jiangsu, Zhejiang, Shanghai, and Anhui, while also connecting with overseas distribution resources in Southeast Asia.

Concurrently, the expo will host **over 50** high-level industry side events, including beauty trend summits, influencer live-streaming tours, cross-border forums, one-on-one supply-demand matchmaking sessions, and new product showcases. These activities provide exhibitors with trend insights, precise business matching, and extensive media exposure. June marks a critical mid-year purchasing window, making this the prime opportunity for brands to expand their presence in East China and capture market growth in the second half of the year.

Premium booth spaces for this year's Hangzhou CIBE are now **available in limited quantities**. Early-bird exhibitors can enjoy priority booth selection, exclusive buyer group invitations, and online traffic promotion benefits. We sincerely invite all beauty industry professionals to gather in Hangzhou, seize the digital beauty opportunity, and jointly explore the trillion-yuan growth potential of the Yangtze River Delta beauty market!